Whose Web Site Is It, Anyway?
You're not a "bad" business owner if you put the needs of your company as high as (or higher than) the needs of your customers when designing your web site.
I've probably heard it a thousand times: build your website with your customer in mind. In fact, I preach this concept myself because you really do need to know what your customers are thinking, feeling, and wanting so you can give them (or sell them) a solution.
Keeping your customer "in mind" doesn't mean indulging all their web site wants.
Don't start rearranging your navigation and changing your content just because your customers say they would like your site better this way or that way. You could spend a significant amount of time and money creating your customers' dream site, get lots of industry nods, web traffic, high rankings and the like but not see a worthwhile increase in business. It does happen.
Of course, your customers should have a good experience when visiting your site. But it's your site. The layout, content and design of your web site should support your business and web strategy. Don't have a web strategy? Stay blogged in right here for strategy planning advice. If that's not fast enough for you, schedule an appointment with a web site professional who's experienced in web site planning.
I've probably heard it a thousand times: build your website with your customer in mind. In fact, I preach this concept myself because you really do need to know what your customers are thinking, feeling, and wanting so you can give them (or sell them) a solution.
Keeping your customer "in mind" doesn't mean indulging all their web site wants.
Don't start rearranging your navigation and changing your content just because your customers say they would like your site better this way or that way. You could spend a significant amount of time and money creating your customers' dream site, get lots of industry nods, web traffic, high rankings and the like but not see a worthwhile increase in business. It does happen.
Of course, your customers should have a good experience when visiting your site. But it's your site. The layout, content and design of your web site should support your business and web strategy. Don't have a web strategy? Stay blogged in right here for strategy planning advice. If that's not fast enough for you, schedule an appointment with a web site professional who's experienced in web site planning.
0 Comments:
Post a Comment
<< Home