Business Cards 101–Size and Color
If you do all your business on-line and never confront a customer or
prospect face to face. You may not need a business card.
On the other hand, your business card can be your most versatile
marketing tool. Working very hard to convey far more than your name and
a telephone number.
Here are some things to think about before you order more cards.
You want the person who gets your card to remember you and call you
when there is a chance to do business. If your card doesn't fit in a standard card case, or hangs over the
edges of a rubber band stack of cards, it may not be saved.
I got a card shaped like a basketball once. No way to put it in a
book with slots for cards. It wouldn't fit in the electronic card
scanner so if I wanted the info in my database, I would have to type it
all in by hand. Not only that, it bent over the edge when I put it in the stack with
others (I have several stacks of cards, all with rubber bands holding
them together). Nifty first impression, but I questioned the wisdom of
saving it at all when it didn't fit any of my standards.
Someone gave me a metal card. Looked like a skinny credit card. It
clanked on the desk when I dropped it. I found out later it cost the guy a buck each to hand them out. I
guess I must have passed the money test.
Almost everyone I know has a black business card from someone, with
gold letters. I wonder if the person handing them out also has a den
full of Elvis pictures on velvet bought from the guy with the truck at
the busy intersection.
Now there are phone cards with a business card printed on the back.
Use up the free minutes and what happens to the card? Trash, I bet.
It'll cost at least a buck to hand out cards like that.
A business card is your mini billboard. You want people to be
impressed, to remember, and to keep it. A crisp, clean, professional looking business card printed on white
glossy stock is still the best for most applications.
To learn more about how to make your business card the most powerful
tool in your marketing arsenal, visit http://bigideasgroup.com/html/business_cards.html
©2006 BIG Mike McDaniel, All Rights Reserved http://BIGIdeasGroup.com
BIG Mike is a Business Consultant and Professional Speaker. His BIG
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